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How to Remove Personal and Volunteer Bias from Major Gift Ask Estimates

Watch the replay on YouTube.

Research has demonstrated when fundraisers are presented with the same information about a donor, their suggested Ask amount will range wildly by as much as 1000%. This is because of the influence of personal and institutional biases about money.

Melissa Kogut will share her wisdom as a nonprofit sector leader for more than 25 years – currently as Vice President of Development at Riverside Community Care, which provides community-based behavioral healthcare and human services to more than 40,000 children, adolescents, and adults each year. She has many years of experience leading mission-driven nonprofits in Massachusetts, raising funds, and influencing a range of health and public policy issues, including women’s reproductive healthcare and food systems issues.


Oct 18 2023


2:00 pm

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